Strategic Public Relations Writing: Proven Tactics and Techniques

This textbook is a comprehensive guide to public relations writing, focusing on strategy and tactical formats. It is suitable for undergraduate and postgraduate courses, with online resources for career preparation and success.

Format: Paperback / softback
Length: 216 pages
Publication date: 28 June 2022
Publisher: Taylor & Francis Ltd

This comprehensive public relations writing textbook equips students with the skills and knowledge necessary to excel in a career as an effective strategic communicator. Focusing on the strategic aspect of public relations writing, it distinguishes itself from other forms of writing, such as journalistic or academic. It provides a comprehensive overview of the essential types of writing required for effective public relations across various media channels, showcasing real-world examples and insights from practitioners working in the field today. The book also delves into the various tactical formats that are essential for powerful and strategic public relations, including social media posts, website updates, podcasts, speeches, and infographics. With a wealth of examples and exercises, the book offers practical utility for career preparation and success.

Suitable for public relations writing courses at the undergraduate and postgraduate levels, particularly those with a focus on strategy or that combine strategy and writing into one course, this text is accompanied by online resources that include chapter outlines, a test bank, sample homework, paper, and portfolio-building assignments, as well as lecture slides. These resources can be accessed at {URL}.

By emphasizing the strategic dimension of public relations writing and providing a thorough exploration of the necessary skills and techniques, this textbook equips students with the tools they need to thrive in the dynamic field of public relations.

Weight: 450g
Dimension: 178 x 253 x 18 (mm)
ISBN-13: 9781032163871